Consumer Connect Specialist with 18 years of experience in Media, Marketing and Business Analytics. In his current role, he heads Media and Marketing for Future Group and is the Concept Lead for Big Bazaar Profit Club, the first ever pre-paid loyalty programme in India. In his earlier stints, he has worked with Optimum Media Solution (Media unit of Mudra Communication), The Media Edge, Starcom Mediavest Group and FCB Ulka Advertising He has been the consumer connect architect to many brands like Colgate, Castrol, Parle, Heinz, Reliance, Godrej, Electrolux etc. across categories.
At Future Group his main task has been driving business goal of the organization by creating consistent and continuous consumer engagement across various formats which translates into building preference and increasing store walk ins.