Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post and other getting 40 million views in a week. He also won the Content Marketer of the year in 2016. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Aashish has been on stage at events at IIT Bombay, DMAI, Internet and Mobile Association of India (IAMAI), ClickAsia, FICCI, Ashoka University, Bridge Business School, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, TiE Travel Marketing Summit, NIIT and YourStory Mobile Sparks. He blogs at www.aashishchopra.com and is working on his first book on viral marketing.