Melissa Zeloof is the Head of Communications at leading mobile marketing and monetization firm ironSource. She joined ironSource in 2015 to lead strategic messaging and marketing communications activities at the company, whose clients include global device manufacturers like ASUS, HTC, and leading mobile companies like Big Fish Games, Dots, FlipKart and Uber India.
My Articles
Should non-game apps be using playable ads?
Advertising technology is evolving, and as developers continue to become more creative with their ad formats, the industry is revealing there is much more to digital advertising in 2017...