Vivek Goel is VP marketing and analytics at Firstcry.com. He is responsible for paid, owned and earned media for Firstcry.com. He is also responsible for digital led Omni channel initiatives for Firstcry. Prior to joining Firstcry Vivek was responsible for setting up Digital marketing strategy for Paid media at Reliance Jio. Prior to that he had handled marketing and product functions at Zovi.com. Vivek has over 10 years of experience in digital world. Vivek holds MBA from ISB Hyderabad and B.Tech from IIT Delhi.