Chris Haines has managed content and digital strategies for such blue chip brands as Travel + Leisure, The Tony Awards and U.S. News & World Report -- where he oversaw the renowned "America's Best Colleges" rankings. At Fluid, Chris provides the strategic muscle behind digital experiences that engage, inform and convert across all touchpoints. Some of Chris’ recent clients have included Citibank, Nixon, Sears Canada, Ballard Designs and La-Z-Boy.

 

My Articles

Cutting Through the (Digital) Clutter

| Chris Haines

Whenever an eCommerce client asks about the ideal length of digital video content, I’m reminded of Abraham Lincoln’s maxim that “a man’s legs must be long enough to reach the ground.” So...