By day, Daisy Whitney is a producer, on-air correspondent, podcaster and expert in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds (, published by Little, Brown in November 2010 and its upcoming sequel The Rivals, coming out in February 2012.

Daisy also produces conferences for ad:tech and iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace.

As a reporter, Daisy specializes in covering Internet video and new media distribution of content for a range of multimedia news outlets including Cynopsis,, Beet.TV, MediaPost and others.

She is one of the first journalists to launch her own online newscast that covers the business of Internet video ­ the New Media Minute.


Summits Attended

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

My Articles


| Daisy Whitney

We are multitasking 39 hours days, 80% of Pitnert users are sterssed out, there's  awhole mvement around slowing...

Data Isn't King, An Insight Is

| Daisy Whitney

Data won't tell you everything you need. In fact, sometimes it tells you the wrong thing."We are data rich and insight poor," said Adam Kmiec, Director, Global Digital Marketing & Social...