Jennifer Walkup has been the Sr. Manager of Advertising for GUESS since 2010. Prior to GUESS, Jenny was the Media Director at Lipman where she oversaw several fashion, beauty and entertainment brands including Burberry, David Yurman, DVF, Hudson Jeans.  While at Lipman, she oversaw the launch of Burberry the Beat, which went on to be the most successful fragrance launch in Burberry’s history.  She also architected the strategic integration of the Hudson Jeans re-launch.  Her approach is understanding the brand’s heritage and then reinvigorating through a holistic mix of traditional, OOH, digital and social. 

Summits Attended

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Agency Summit

Niche is the New Black: The Future of Targeting and Reach

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!