Ashish is a marketing professional with over 16 years of experience into various verticals of marketing. He currently heads the Digital Marketing function for Hero Motors Group which includes companies like, Hero Cycles, Firefox Bikes, Hero Motors, BSH (Srilanka), Avocet Sports (UK), Munjal Kiriu, Hero ZFH, Hero Global Design Centre (Manchester), Munjal Hospitality & lifestyle chain OMA.

During the career span of 16+ years, he had worked for brands like Nokia, eBay, General Motors, HCL, Vodafone, Jubilant and extensively trained on consumer/trade/B2B marketing/ Analytics. He has handled assignments of Digital Marketing, Consumer Insights, Data Analytics, CRM, ecommerce, product management, pricing, placement, consumer promotion, brand launch, brand management, events, incentive schemes, PR management, trade promotions, branding & visibility planning to name a few.

Ashish is decently tech savvy in amalgamation of various platforms (mobile/web/voice) & technologies and the usage of data mining & visualisation software's like Tableau apart of advance excel. 

Ashish is a music buff besides being an avid reader, and loves to cycle around in his free time.