Anita is an experienced marketing leader who understands the power of emotion. She is known for her ability to connect, engage and inspire an audience through storytelling and getting to the heart of the human experience.

As General Manager, Brand and Communications at HESTA, Anita plays a pivotal role in engaging both employees and external member and stakeholder audiences in a leading national brand in a highly competitive space. 

As a solo parent to her 3yo daughter, she also plays a pivotal role in guiding a curious, strong-willed little girl through life. Also, she is a world class juggler (of time) and can find a way to get 28 hours of life into most 24-hour days.