Adam was appointed CIO of Fitness & Lifestyle Group at its inception in October 2016 after previously holding senior digital and technology management roles with Ardent Leisure and Goodlife since 2013. Adam transitioned to Chief Data & Technology Officer in September 2018.

Prior to joining Goodlife, Adam held a range of senior technology management roles in Australia including Ardent Leisure Group, Rockpool Dining Group (formerly known as Urban Purveyor Group), H&L Australia, and ALH Group.

Adam is a member of the CIO Executive Council