Abhishek is a seasoned sales and marketing professional with about 10 years of experience in Digital Advertising Space. Right now he is the Brand Lead for Alibaba UC for their Monetization Strategy. Abhishek has been working with Alibaba from the last 5+ years spearheading the monetization from the start of UCweb in India. His core focus is always to put 'customer first', which has resulted in multi-fold growth in the overall revenue and development of the organization. Previous to this he has spent a good time in Hungama Digital as a North Head for their Vas and Mobile business.