Pippa Scaife is Commercial Director, Digital Ad Sales and Data, at CNN International Commercial (CNNIC), where her focus is on growing partnerships for emerging brands such as Great Big Story, the independent global media company dedicated to cinematic storytelling. Scaife also works with CNNIC’s digital directors and global advertising sales teams to develop brand solutions and build on successful partnerships. Scaife was previously Head of Business Development at Box Plus, the UK’s largest music TV network, and previously held roles at SonyPlaystation and Spotify.