At Sitecore, John, is one of the Solution Specialists, bringing subject matter expertise from too many years in SaaS Martech, ERP and software platforms, into the discussion of Modern Commerce, Content and Martech, be that in a digital or physical context.... Using content IN context to drive brand and  increase revenue, repeat purchasing and improve customer lifetime value via personalised experiences; the new marketing paradigm.

Sitecore covers the gamut from content creation in collaboration to the management and distribution of said content, back into effectiveness analysis, rinse and repeat! We, therein, have a unique view across industries and markets.