Beverly Jackson joined the MGM Resorts International family as the first VP of social media and content strategy. She is currently championing the positioning of MGMRI as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving the production of compelling content. Jackson has 15 years of experience building brands across the media, entertainment, and technology industries. Most recently, she served as head of social marketing for Yahoo, Inc., where she provided leadership on social media integration, marketing strategy and crisis communications, and technology trends to grow the Yahoo brand. 

Prior to her work with Yahoo, Jackson spent five years as a senior director of marketing, strategic digital alliances & social media for the Recording Academy/GRAMMY Awards. There, she was responsible for developing and leading an award-winning social media program for the iconic television broadcast. In 2012, under Jackson's leadership, the 54th GRAMMY Awards broadcast set a record for social TV engagement and was declared the "most social event in history."

Jackson received her Master of Business Administration degree from Baruch College at The City University of New York, and her Bachelor of Science degree in Consumer Education from Howard University.

Summits Attended

iMedia Brand Summit

How to Evolve with Today's Consumer

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Brand Summit

Corporate Storytelling Beyond Advertising

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Entertainment Summit

The Must Attend Event for Entertainment Digital Marketing!

iMedia Brand Summit

The Marketplace for Ideas & Business

iMedia Entertainment Summit

Fifth Annual Summit Delivers Digital Insights