Sasha Norkin is VP of Digital Marketing at Barnes & Noble, leading the marketing of the award winning NOOK™ and digital content. Sasha also manages Social Media, the Barnes & Noble studio and video content as well as the Gift Card business. Prior to Barnes & Noble, she was Chief Revenue Officer at InterActiveCorp’s Gifts.com, and part of the founding team. She came to Gifts.com from Palm where she managed marketing, wireless content partnerships & the software download business. She joined Palm when it acquired Anyday.com, where she was VP of Strategic Partnerships. Sasha also headed marketing, and business development as part of the founding team of InfoPlease.com, which was later acquired by Pearson Education.
Sasha Norkin started her media career working in the White House as a photographer, and then was in TV news management at Hearst, Post-Newsweek and Westinghouse Broadcasting stations. She is also a professor at Boston University where she has taught a wide range of multimedia, content and production courses.
Marketing to the New Consumer
Engaging Customers with Authority
Where the Future of Media and Advertising Intersects
Maximize Your ROI in Digital Marketing