Kevin Doohan is currently the CMO of DTS, Inc.

Most recently, Doohan was EVP, marketing at Machinima, the leading video entertainment network for young men. In this role, Doohan oversees the marketing function including brand marketing, public relations, audience development, trade and partner marketing, and research. Doohan's team at Machinima develops strategy and programs that connect with and attract advertiser and consumer audiences.

Prior to his role at Machinima, Doohan was head of digital marketing at Red Bull. Under Doohan's leadership, Red Bull experienced explosive growth across digital channels, especially in social media. Teams led by Doohan transformed RedBull.com into a global content hub envied by brands everywhere. Doohan restarted and focused Red Bull's gaming/e-sports marketing strategy. His team conceived, launched, and managed proprietary Red Bull gaming events that drew millions of viewers online and thousands in person.

From 2004 to 2008, Doohan led all digital marketing at ConAgra Foods, including the corporate brand and consumer brands such as Healthy Choice, Butterball, Orville Redenbacher's, Hunt's, and Slim Jim. From 1997 to 2004, Doohan held senior marketing roles at Digital Insight (now an Intuit company) and Cendant Corporation, where he was a customer experience leader on the team that designed and launched Move.com, the No. 1 website for online real estate. Doohan earned an MBA at Northeastern University and is a dual citizen of the U.S. and Ireland.

Summits Attended

iMedia Entertainment Summit

For Entertainment Marketers, By Entertainment Marketers

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Entertainment Summit

For Entertainment Marketers by Entertainment Marketers

iMedia Entertainment Summit

Designed By Entertainment Marketers for Entertainment Marketers

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Brand Summit

Bottom Line or Flat Line

iMedia Brand Summit

Turning Advertising into Content

iMedia Brand Summit

Marketing & Media Mash-Up: Managing Uncertainty & Change

iMedia Brand Summit

The Art of Digital Conversation

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing

iMedia Brand Summit

Bonita Springs, Florida

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Brand Summit

My Articles

The Future of the Network

| Kevin Doohan

The definition of the TV "network" is being redefined as consumers are viewing programming across multiple screens, anywhere and anytime.

3 tips for an explosive video strategy

| Kevin Doohan

YouTube channel Machinima had 2.25 billion views in August. We asked the company's EVP of marketing (formerly with Red Bull) for tips for brands and agencies. Don't miss these video ideas.

Doohan, Kevin

| Kevin Doohan

To say that Kevin Doohan leads digital marketing strategy for Red Bull is to say a lot. We're talking websites, social media, email, mobile, gaming, display, and search...