Amy Powell brings over ten years of marketing experience in the entertainment industry. Focusing on Interactive Marketing, she has created, developed and executed integrated marketing campaigns for films including Spider-Man, Nacho Libre, Dreamgirls, Men In Black, Lemony Snicket, War of the Worlds, Mission Impossible and more.
Powell oversees the digital strategy for the studio's film releases working closely with the studio marketing executives and filmmakers to set the campaigns for Paramount films within the digital environment. She focuses on creating engaging and immersive campaigns for moviegoers around the world and across various mediums, including the internet, mobile devices, gaming platforms and wireless devices. Powell oversees the interactive strategy, creative, media planning and integration of third party promotions and editorial. She also works with filmmakers and studio executives to create original, digital content for films to distribute as part of the promotional campaign. Powell works with senior Paramount and Dreamworks executives to create the strategy and creative vision behind the corporate sites for Paramount.com and Dreamworks.com.
<SPAN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Arial; mso-fareast-font-family: ´Times New Roman´; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Powell began her career at CNN in <ST1:CITY w:st="on">Atlanta</ST1:CITY> while completing her BA in Art History and Literature at <ST1:PLACE w:st="on"><ST1:PLACENAME w:st="on">Emory</ST1:PLACENAME> <ST1:PLACETYPE w:st="on">University</ST1:PLACETYPE></ST1:PLACE>.<SPAN style="mso-spacerun: yes"> </SPAN>Upon graduation, Powell moved to <ST1:CITY w:st="on"><ST1:PLACE w:st="on">Los Angeles</ST1:PLACE></ST1:CITY> and began her career at Sony Pictures, moving to Paramount Pictures to oversee the Interactive Marketing group in 2004.</SPAN>
Powell has received numerous industry awards including a 2005 Key Art Award for her team’s work on Lemony Snicket, a 2005 London International Award for Lemony Snicket, a 2006 Webby Honoree for Aeon Flux, and more. She has also been profiled as a 2005 “Next Gen” executive by the Hollywood Reporter and a 2006 “Media Maven” by Ad Age. Powell holds an MBA from the Anderson School at UCLA.
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