Doug Levy is co-author of "Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results," published by Penguin in March 2013, and he is founder and CEO of MEplusYOU, an integrated marketing agency.
Levy believes that businesses can outperform their competitors by building more authentic customer relationships. He sees marketing as a powerful but largely untapped force, undermined by the prevalent orientation of persuasion.
Through his agency and speaking engagements, Levy shows companies and their leaders that the most successful marketing draws on a different mindset - an orientation around fostering authentic and sustainable relationships. Simply put, he's helping companies thrive in an environment where the winning formula has changed.
Levy and his agency's client portfolio span many industries and include some well-known companies, such as Procter & Gamble, The Coca-Cola Company, Pizza Hut, Louisville Slugger, Dannon, and Sallie Mae.
Marketing to the New Consumer