Courtney Jane Acuff leads the charge to uncover actionable, strategic consumer and brand insights for a roster of world-class clients in her role at SMG IP—the digital and interactive arm of consumer contact consortium Starcom MediaVest Group. Beyond her overall contributions to the SMG IP insights and analytics group, servicing clients including Kellogg’s, Nasacort and Allstate, the company and her peers value Acuff as an expert on the evolving world of mobile messaging.  As mobile communications have become more mainstream and pervasive throughout the U.S., Acuff has ensured SMG IP’s competitive edge by navigating the mobile opportunities now available domestically. Specifically, Acuff has identified key marketplace trends and opportunities; explored mobile adoption and message receptivity among the youth and young adult segments; and compiled a defined set of best practices for advertisers in the mobile messaging space.

Summits Attended

iMedia Other Summit

iMedia Summit 2005