Most recently Lynn ran sales for ValueClick Media's east coast division in New York, where she developed a marketing and sales strategy to bring audiences to clients looking to match unique data sets within a multi-channel marketing approach. The strategy utilized display, video, and mobile ad channels, creating a powerful holistic approach that leveraged unique audience data. This allows marketers insight into where the targeted consumer intersected the marketing funnel. Lynn's understanding and emphasis on consumer branding, sales, consumer retention, and loyalty created a result driven model that transformed a productive DR platform into a holistic multi-channel marketing solution.
Prior to ValueClick, Lynn was the Senior Vice President of national sales efforts. While at Traffic Marketplace for five years, she worked with clients and agencies on branding and performance-based marketing programs that delivered maximum return on investment. Prior to the formation of Connexus in 2006, and the merger of Vendare Media and Netblue, Lynn served as Vice President of Sales for Traffic Marketplace and Vendare Media. Lynn assumed responsibility for developing and managing national sales for their branded premium network, which included the owned and operated sites and an affiliate network. During her tenure Lynn succeeded in providing display marketers with audience profiles and later introduced mobile and social solutions, all of which drove significant revenue growth and fulfilled marketer’s needs.
Before joining Traffic Marketplace, Lynn served as sales manager for the Internet division of Vivendi Universal, at the time the world's largest Internet Games and Music operation, with 30 million unique users in the U.S. alone, across sites such as Rollingstone.com, MP3.com, Uproar.com, and Iwin.com. Prior to Vivendi’s acquisition of Iwin.com Lynn was an integral part of the development of Iwin.com’s in-house sales organization which led to the company’s purchase.
What Women Want from Brands
Where the Future of Media and Advertising Intersects
Insight & Collaboration More Vital Now Than Ever!
Connecting the Marketing Community
The Art of Digital Conversation
Life on the Edge
Engagement is the New Reach
Bonita Springs, Florida
iMedia Summit 2005