Carl Fremont leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency. Fremont is a passionate leader in the industry, and is a frequent speaker and consultant on the transformations occurring in digital and technology. He is often quoted in the press for his views on the future of marketing and media.
Fremont has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer packaged goods, retail, ecommerce, pharmaceutical, telecommunications, and travel. Fremont is passionate about how technology and data are changing marketing, and lectures on how automation, through programmatic media, will change the unique relationship between buyer and seller.
At Digitas from 2000 to 2013, Fremont led the global media practice, working with clients including American Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T, and eBay. Prior to joining Digitas, Fremont was a senior vice president of media services at Wunderman, a leading performance-based and CRM company. During his 16-year tenure at Wunderman, he managed all direct marketing activities for the company, including clients such as Ford, Citibank, American Express, and AT&T.
Fremont serves on the advisory boards of a select number technology, media, and venture capital companies, as well as acting as a consultant for GLG, Guidepoint Global, and Pacific Crest. These positions provide Fremont with a unique view of the advances in the industry. He was elected to the Ad Club of New York board of directors in 2009, and in July 2015, became its chairman. He has also served as its lead for the i'mPART Media Action, which since its inception has raised over $10 million for scholarships and training for diversity talent in the marketing and communications fields. Fremont is also on the board of Breastcancer.org, a nonprofit organization that raises awareness of breast-health issues.
Creativity Meets Automation
iMedia Summit 2005