Amy Bartle is director, media and digital marketing for La Quinta Inns & Suites. In this capacity, Bartle manages strategy for all customer-facing media channels for the brand in the U.S. and Mexico to ensure integrated communication and campaign delivery across online and offline media channels. With a well-rounded background encompassing lead roles in brand management, marketing analytics, operations, and revenue management, Bartle is currently focused on elevating the standards for online audience delivery and brand campaigns with best-in-class digital partners, as well as achieving true online/offline media integration.
Bartle's professional memberships include the Dallas Fort Worth Interactive Marketing Association (DFWIMA) as board member and program chair, the Digital Performance Marketing Institute as advisory board member, and the ANA Media Leadership Committee.
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