I'm a results-driven marketing executive with 15 years experience conceiving, developing & implementing cross-platform marketing programs that evolve companies, brands & products in high intensity environments -- B2C & B2B2C -- with an emphasis in online & mobile. I truly enjoy being an integral agent of change at a critical point in a company’s growth.
Having started my career in ROI and lifecycle-driven marketing, I thrive in fast-paced, results-oriented environments. In 1999 I was drawn to disruptive technology companies because of the innovation as well as the level of passion and intellect. Since then I’ve focused on mastering integrated marketing strategies and programs – online and offline – to achieve the best ROI and drive revenue. From brand development to acquisition and lifecycle marketing, including CRM/retention, thought leadership, content development, social & website.
When not directly marketing to consumers I’ve been helping brands reach and engage with their consumer target audience via best-of-breed technology. My consumer experience offers me an invaluable understanding of brands’ pain points and their unfulfilled need to truly have a holistic view of their customer to create successful campaigns and drive revenue.
Marketing is truly about knowing your audience, the right message and the best - most cost effective – channels to reach them. With today’s capabilities via audience big data, engagement platforms and marketing automation, we’re now able to connect the dots and customer information for developing and optimizing omni-channel strategies.
Breakthrough: The Next Wave of Marketing
The Next Wave of Digital Marketing
Brands as Content Creators
Niche is the New Black: The Future of Targeting and Reach