At [x+1], Dedric Choi leads integration efforts and business relationships with third-party platforms and data providers as well as driving strategy for the media platform business.

Prior to [x+1], Dedric Choi was a Vice President in the Strategy & Analysis practice at Digitas LLC (Publicis SA), where he was responsible for developing strategic digital marketing solutions for key clients. With expertise in digital marketing and media strategy and marketing program measurement and analytics, Dedric worked with some of the world’s leading brands, including American Express, Samsung Electronics, Kraft Foods, Mars, and Pfizer. Prior to Digitas, Dedric built and led the Strategic Analysis group for eScholastic, the Internet division of Scholastic, Inc. In this capacity, he was responsible for data-driven business planning and analysis. Dedric was also a Director of Corporate Development for InfoRocket, a Draper Fisher Jurvetson and Carlyle Group funded start-up that was an early leader in the online advice category and the pioneer of web-initiated land-line telephone connections. Dedric began his career as a consultant with Accenture in its Global Internet & New Media group.