Responsible for managing Aveda advertising for consumer and trade. Responsible for planning and negotiating added value programs. Responsible for managing international advertising including consumer and trade. Identifies target audience and ideal media outlets for these areas. Initiates ads. Responsible for managing corporate GRM (guest relationship management) activities: direct marketing, database marketing, and guest communication strategy. Responsible for Aveda's social media efforts.

Aveda, Minneapolis, MN. <br />Experience<br />Manager, Advertising and GRM: August 2003 - present<br /><br />Haworth Marketing and Media, TCF Tower, Minneapolis, MN.<br />Experience<br />Senior Broadcast Buyer: February 2003 – August 2003<br />Broadcast Buyer: May 1997 – February 2003<br />Broadcast Assistant: July 1996 - May 1997

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