Digital media strategy, planning, buying.& program management.
Sally is a seasoned digital and interactive marketing professional with a strong background in both agency client services and media. Sally has worked both as a consultant for advertisers and agencies helping them with their digital marketing strategies. Prior to moving to Florida, she was the senior product marketing manager at Nielsen NetRatings (now Nielsen Online). where she managed their global AdRelevance syndicated product service. During her time at Nielsen, she rolled out enhanced reporting for rich media and a new search reporting tool, as well as expanded the service into Asia Pacific. Sally is a graduate of the University of California,Los Angeles, where she earned a bachelor of arts in international relations. She spent several years working in international business while living in Israel and speaks both Hebrew and German fluently.
Star Wars buff. Mentoring several undergrads and recent grads from UCF. Enjoy history, travel, good wine and learning something new every day.
Digital Marketing to Moms
WCW: What Clients Want From Agencies & Media Companies
Navigating Digital's Ever-Evolving Future
Niche is the New Black: The Future of Targeting and Reach