Nicole Incherchera, oversees Mindshare’s digital team for several clients; of which she is responsible for the strategy, innovation and holistic planning approach which includes managing Mobile, Video and Social platforms. In addition, Nicole is accountable for the quality and integration of digital plans, standardization of planning and reporting approaches. Nicole has been in the industry for over 13 years and brings with her a rich background in media buying and planning in various categories ranging from Travel and Technology to CPG, Retail and Pharma. Throughout her digital career, she has worked on both direct response and branding efforts for top tier clients.
While in the Pharma space, Nicole has developed and implemented an online AOR as well as created online advertising processes and procedures for Clients. She was instrumental in launching several major products, as well as overseeing the Managed Care, Consumer and Professional sides of the accounts.
Due to her earlier experience with Print, DRTV and Radio planning and buying, Nicole has acted as an agency liaison among a panel of partners ranging from the PR, Print and TV agencies to database consultants and creative partners in an effort to provide 360 Marketing.
A graduate of Marist College, Nicole was born and raised in New York. However, she spends a lot of time traveling back and forth to Southern LA visiting family. When Nicole is not heading to California, she is traveling anywhere that will make for a good Nikon shot to add to her coffee table book of breathtaking views . For those wondering, Moab, UT is her next destination…
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 115 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group
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