As the head of sales, marketing, and business development, Chip brings 15 years of diverse entrepreneurial and corporate experience within the Internet Media industry to Teracent. Previously Chip ran Yahoo!’s Global Strategic Partnership team where he was charged with accelerating the Ad Age 200’s media spend online. Chip crafted and drove the company’s research online/buy offline (ROBO) strategy that resulted in a corporate focus on digital circulars and the creation of the Yahoo! Smart Ads product for retail. Chip and his team created new strategic relationships with partners such as Target, Best Buy, RadioShack, Wal-Mart, Intel, General Motors, Philips and American Express that focused on better targeted local marketing through new products and shared data insights. Chip was also an early architect of the Yahoo!/eBay corporate partnership, a relationship that became the foundation of the current Yahoo! Publisher Network. Before leaving the company, Chip led Yahoo! to redefine its Lead Generation business through strategic partnerships.
Strategic Digital Insights and Networking for the Agency Executive & Partner