As the chief executive officer of Taboola, Adam Singolda is leading the company business strategy, execution, and business development, while maintaining a unique company culture of competitiveness, quantitativeness, and innovation. Prior to founding Taboola, Adam served as an officer in a research elite unit in the Israeli National Security Agency (I-NSA) for seven years. Adam’s focus in the unit was data-mining and “unsolvable problems.” His background uniquely prepares him to lead Taboola’s efforts toward technological advantage that focuses on scale and quantifiable value to publishers and users. Adam is an honored alum of the IDF's elite "Mamram" computer-science training program, and he finished first in his class in the officer's academy of the IDF.