BellSouth - Enterprise Marketing, Atlanta GA, Director, Customer Relationship Management (CRM)
Developed the strategy and implementation of CRM programs that built a deep understanding of the vision and strategy of the company among customers.
? Partnered with Product Management and Product Marketing Groups to integrate product development and launches into events for customer perspective.
? BellSouth Educational events year-end 2006 averaged ROI of over 1,300%; Average Identified Opportunities of $1.083M per event and Average Qualified opportunity of $573KM per event
? Planned, developed, and implemented CRM initiatives and programs, including content, message, and scheduling.
Verizon Wireless, Alpharetta GA, Associate Director Marketing, Business & Consumer
Transferred into newly created position after corporate restructuring and charged with developing and executing strategies to drive revenue and profit growth across all sales channels. Provided leadership to team of direct and matrix reports. Managed relationships with 9 agencies, including media planning, media buying, advertising, Hispanic and Yellow Pages.
? Delivered increased share of sales by 20% in 1.5 years by designing unified marketing programs; planned and coordinated launch of EVDO/Broadband Access and other key data launches.
? Facilitated the creative and media aspects of multi-million dollar program to address vertical segments including advertising, testimonials, events, presentation materials and relationships with Joint Marketing Agreement (JMA) providers.
? Directed integrated planning and execution to increase incremental revenue through major sponsorships, including short code messaging contests, text to screen programs and direct team alerts, all based on integration of wireless data
products/services to produce a demonstrative and experiential environment.
Verizon Wireless/Bell Atlantic Mobile, Associate Director Marketing
Hired from Agency of Record to help build growing marketing department. Assigned to develop strategy and build brand equity for region, which rapidly grew by acquiring markets and gaining share of gross activations. Quickly assumed additional responsibilities including Public Relations, Customer Based Marketing, merchandising and collateral development.
? Transitioned over 15 acquisition markets plus the merger of four companies to Verizon Wireless.
? Directed successful program to provide clear disclosure materials to customers based on specific parameters of their accounts. Program adopted by entire company and remains in use today.
? Conducted market research and feasibility analyses for new ventures and acquisition markets.
? Increased brand awareness and activations through major sponsorships, including a Telly award-winning ad campaign.
Bozell Worldwide Advertising Agency
Field Market Manager, New York NY & Greenville SC
Recruited by new Agency of Record during agency centralization to launch and manage regional division. Established office; hired, trained and managed a team to provided strategic guidance on ideation and concept development to wireless client (Bell Atlantic Mobile, now Verizon Wireless).
Erwin Penland (Hill-Holiday) Advertising Agency
Senior Account Supervisor, Greenville SC
Grew Bell Atlantic Mobile account to the largest in the agency. Coordinated all advertising, media, Public Relations, collateral, merchandising, customer materials and sponsorships. Supervised multiple media markets. Award-winning TV and radio advertising campaigns.
Sales Representative, Bowling Green KY
Achieved top salesperson status five of the last seven months with the company, via lead generation methods, direct mail programs and strong community involvement to surpass quotas.