Doug Schumacher is the co-founder of social media content strategy tool Zuum. Zuum reveals a number of key insights into what type of social media content will generate maximum impact for a given industry.
His interactive career began in 1996 while working at TBWA/Chiat/Day, where he creative directed the highly-acclaimed 1996 Nissan Pathfinder website, an early rich media brand experience. Since then, he's developed online marketing and advertising solutions for companies including EA Games, Warner Bros., Sony Pictures, Activision, Pepsi, California Lottery, PayPal, Bank of America, Oroweat Bread, and Travelocity.
He also writes the blog Creativing, and is a contributing writer for iMedia Connection.
He frequently speaks at conferences on the topic of new media creativity, including AdTech, OMMA, iMedia Summits, and the American Marketing Association.
He began his career as a traditional agency copywriter, holding staff positions at DDB, Chiat/Day, and BBDO.
Outside of the advertising and technology worlds he likes bicycles, bass guitars, cameras and snowboards.
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