Marketing Professional with 15+ years proven marketing leadership experience and expertise development through-out all major functions of marketing (Innovation (Strategoes) Value Proposition Development, Brand Strategy, Customer Segmentation, Customer Strategy & Targeting, Marketing Plan, Viral & Digital strategy & communication, Loyalty & CRM, Communications Strategy, Agency Management, Primary and Secondary research). Emphasis on in market outcomes that deliver ROI and new Ways & Spaces for Growth<br />Team leadership & People development Managed/lead small and large teams with and w/out direct reporting responsibility, continuous training in personal leadership development, active participation in people development cross functionally and within marketing structure, mentorship and coaching focus<br />Emphasis: Merging business and customer/brand strategy to create growth, developing Leadership style <br /><br />BEST BUY CO., INC. <br />July 2000- Present<br />Core Responsibilities: Marketing Plan development and implementation, Innovation design and experimentation, Orchestration of Marketing Capability Resources, People development<br /><br />Director Computing & Geek Squad (Marketing Capability Lead) – (Feb 19, 2009-present)<br />Delivered:<br />• Customer & Business Strategy – Developed &lead Computing “Back to School” Strategy for TV & on line through execution with agency (CP&B). Developed and implemented Usage Model based business and marketing strategy adopted company wide. Re-framed Geek Squad brand to tie closer to BBY brand gaining greater equity for both<br />• Growth – Lead development and communication of series of proprietary personalized Computers under the brand of “You spoke we listened”. 1st launch during FY’10 with plans for 3 more releases for FY’11. Re-worked Geek Squad brand architecture and lead international expansion and growth through standardization (Turkey, China, UK) Developed Telematics opportunity and scope of partnership with OEMs