Jeff Minsky is director, emerging media at OMD Ignition Factory, bringing education and guidance to clients navigating the tumultuous waters of the transition from an analog linear media world to a fragmented digital, interactive media world. Minsky also sits on the AAAA Digital Video Innovations Committee and was an honorary board member of the MMA in 2010.

 A native of Dallas, Texas, Minsky attended Yeshiva University, graduating with a B.A. in economics and an A.A. in Hebrew Literature. In 1989 he joined DeWitt Media (now Optimedia) working on Pearle Vision, Hebrew National, Reebok, MasterCard and the Discovery Channel. In the mid-90s, Minsky was one of the original founders of OgilvyOne’s (now MOne) interactive media team which, under his tenure, grew into one of the world’s largest interactive planning groups. During this period Minsky ran the digital media planning for clients including IBM, Kodak and United States Satellite Broadcasting. He was honored with Mediaweek’s 1996 “Best Use of New Media” for utilizing guerrilla marketing techniques and competitive keywords on search engines for his client, IBM.

 In 1998, Minsky and his team received an award from ChannelSeven.com for creating the first interactive web commercial, featuring Rocky and Bullwinkle, for Tivoli Systems, Inc. In 2000, Minsky was one of the authors of the AAAA’s Terms and Conditions Standards for Internet Advertising version 1.0. He currently sits on the AAAA’s Digital Video Innovations Committee.

Summits Attended

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Breakthrough Summit

Keeping Pace with the Mobile Consumer

iMedia Breakthrough Summit

Paving the Road for Innovation

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Breakthrough Summit

Where the future of media and advertising intersects!

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Other Summit

iMedia Summit 2005

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

iMedia Other Summit

iMedia Fall Summit

iMedia Other Summit

iMedia Summit Fall

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