Exponential Interactive, Inc. is a leading global provider of advertising intelligence and digital media solutions to brand advertisers. Our eX Advertising Intelligence Platform combines world-class data and technology to help brands find and reach their prospective customers and connect with them using highly engaging formats that are delivered across display, video and mobile, on a global scale. Our audience engagement divisions include display advertising provider Tribal Fusion, brand engagement platform Firefly Video, and in-stream video advertising specialist AdoTube. Exponential Interactive, Inc. is headquartered in Emeryville, California with presence in more than 25 countries worldwide.
My current role includes managing brand marketing and heading the business development for Tribal Fusion, Firefly Video and AdoTube brands in Malaysia.
I joined Tribal Fusion in late 2009, with my vast media sales experience evolved from big screen to small screen, (Cinema ad sales, TV ad sales and Online Media ad sales) over the last 15 years. Prior to Tribal Fusion, I was the first to start up Admax Network Malaysia business in 2008.
I successfully established the ad network industry in Malaysia since 2008 by starting up and heading Admax Network and Tribal Fusion business into the market. In early 2008, ad budget allocation for ad network was almost unheard of but in 2011 the revenue grew close to USD10 million in Malaysia.