Gayle is a Founder and Managing Partner of the Digital Media Review (DMR). Her long-time career goal of discovering and integrating game-changing technologies that solve real pain points in the advertising industry was the inspiration for DMR’s mission to help agencies and brands find the innovation that pushes business forward. With a passion for technology and innovation, creating a company that addresses this issue was a natural progression coming off of her 16+ years as one of the top digital media sellers in the advertising industry.

 

In her current role at DMR, Gayle has been essential to shaping the vision, product development and securing new business that drives revenue for the company. She’s found that her career as a digital seller, has enabled her to provide DMR clients with the strategies and solutions they need to overcome the challenges she once encountered – understanding who is in market to close more deals quickly. Additionally, her knack for understanding and seeing partnerships where others don’t has enabled her to bring best in class solutions not only to DMR but its roster of clients.

 

During here tenure as a digital media seller, Gayle quickly learned firsthand how hard it is to find buyers and convert them without significant time waste while trying to navigate the ever changing agency and brand landscape. This is what motivated Gayle to partner with Jessica Joines, who spent 14+ years working on the agency side, to create solutions that would streamline this process through creating innovation review standards for marketers. They quickly learned after a month of collaborating together that the problems Gayle felt as a seller were equally as challenging with buyers, who are constantly challenged to stay at pace with the ever evolving technology landscape, including the hundreds of startups that emerge every year.

 

Prior to DMR, Gayle has helped the world’s leading brands — AT&T, Avis, Coca-Cola, Dell, P&G, Samsung, Travelocity, Turbo Tax and many more build and expand their online presence. This included serving as the Vice President of Strategic Partnerships and Agency Relations at ValueClick, where she built and led the national sales team as well as business development initiatives for over five years which contributed to over $71 million in revenue for the company. Prior to ValueClick, she worked in senior positions at DoubleClick, widely considered a dominant force in online advertising and later sold to Google for $3.1 billion; Viewpoint, a pioneer in content rich media; and RealNames, one of the first domain registries.

 

Due to her expertise, Gayle has been frequently tapped for high profile consulting and advisory positions to help key advertising technologies such as AdSafe, Advertiser Perceptions, Aperture Audience, Evidon, and Maxifier enhance their in-market presence and marketplace position. This is due to her early and later success as a digital seller – many in the industry view her as someone that the skill is innate to, rather than having to be taught.

 

Earlier in her digital career, Gayle led strategic accounts sales at 24/7 Real Media. During this time, she went on to be the top producer companywide and was part of the team that took the company public. Gayle got her start in the technology world in sales at AOL and Microsoft, and was a top sales executive at Sidewalk, one of Microsoft’s first digital initiatives, where she parlayed her extensive knowledge of the Bay Area food and bar scene.

Summits Attended

iMedia Brand Summit

Marketing to the New Consumer

iMedia Breakthrough Summit

The Next Wave of Digital Marketing

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Breakthrough Summit

Keeping Pace with the Mobile Consumer

iMedia Brand Summit

Iconic Branding

iMedia Agency Summit

WCW: What Clients Want From Agencies & Media Companies

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Brand Summit

Turning Advertising into Content

iMedia Agency Summit

Life on the Edge

iMedia Brand Summit

Bonita Springs, Florida

iMedia Other Summit

iMedia Fall Summit