As 360i SVP, digital media strategy, David Rollo oversees all planning and buying digital/cross-channel media for all clients on a national, regional, and local basis, navigating the ever-evolving complexities of the media marketplace (DSPs, DMPs, ad exchanges, real-time bidding, attribution modeling, audience segmentation, paid social media, video, native advertising, etc.) for clients like Equifax, Autotrader, Kelley Blue Book, JCPenney, FTD, and Lands' End. 

In addition to this role, Rollo also serves as cross-channel business lead for the following accounts: Capital One Financial,, Kelley Blue Book, Monster, EHI, Regus, AARP, and Cheap Caribbean.