Ian Wolfman, Chief Marketing Officer for imc², has an accomplished history in business development, management and marketing strategy. His first entrepreneurial venture dealing with online relationship marketing initiatives began in 1996, followed by over a decade of interactive marketing and entrepreneurial leadership with some of the world's most admired companies and brands.

One of Ian's early companies was responsible for the creation of the independent artists channel of Kazaa. In so doing, Ian and his partners developed a pioneering ecommerce business model. Ian's partnership with Kazaa was instrumental in defining the shape of the P2P file sharing economic models that are still evolving today. Ian moved on from these projects, dedicating his focus to the growth of imc², one of the world's premiere digital and next generation marketing agencies.

Leading imc²'s new business growth from the company's inception, Ian has seen it jump to one of the nation's largest privately held and independent agencies. With more than 300 employees and offices in Dallas, Manhattan, and Philadelphia, imc² holds the claim to being the largest organically grown digital agency in the history of the digital marketing industry. During his tenure, Ian has also directed strategy and delivery for client accounts including Johnson & Johnson, Wyndham Hotels & Resorts, Sunbeam and Pfizer. Ian now focuses on leading imc²'s business development team, which seeks to advance relationships with prospective clients - predominantly as imc²'s first point-of-contact in market.

New accounts that Ian and his team have engaged include Pizza Hut, Procter & Gamble, Pfizer, GlaxoSmithKline, 7-Eleven, Omni Hotels, Coca-Cola, Barilla, Blockbuster, Eli Lilly and Company, EMD Serono, Lowes, Norwegian Cruise Line, Sharp Electronics and GE.

Ian is an active thought leader in the field of digital and next generation marketing. His extensive experience delivering training and corporate evangelism for imc²'s clientele is evident in his development and execution of corporate e-marketing training for hundreds of brand managers with companies such as Johnson & Johnson, Procter & Gamble, Genetech and Pfizer. Additionally, Ian has contributed his time speaking at conference engagements and sitting on boards and board committees both nationally and locally for organizations such as the American Diabetes Association and the Dallas Arboretum.

Ian received his B.S. in Corporate Communications from The University of Texas at Austin and his M.B.A. from the Cox School of Business at Southern Methodist University. He is a proud husband and father of two.

Summits Attended

iMedia Other Summit

Digital Marketing to Moms

iMedia Entertainment Summit

Designed By Entertainment Marketers for Entertainment Marketers

iMedia Other Summit

Innovative Marketing to Moms

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Breakthrough Summit

Your Mission: Innovate Beyond Traditional Search & Display!

iMedia Brand Summit

Collaborate With Your Digital Marketing Peers

iMedia Brand Summit

Maximize Your ROI in Digital Marketing

iMedia Brand Summit

Exposing the Hype

iMedia Brand Summit

Marketing & Media Mash-Up: Managing Uncertainty & Change

iMedia Brand Summit

The Art of Digital Conversation

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Brand Summit

Bonita Springs, Florida

iMedia Brand Summit

iMedia Brand Summit

My Articles

3 campaigns that outgrew themselves

| Ian Wolfman

These companies went beyond product marketing to make real-world changes -- like rewriting the Olympics rulebook! And the brand benefits were real. Learn more.

3 campaigns that outgrew themselves

| Ian Wolfman

These companies went beyond product marketing to make real-world changes -- like rewriting the Olympics rulebook! And the brand benefits were real. Learn more.