Prior to iProspect, Bill spent nine years as director of database marketing and lead generation for IT research and advisory firm Giga Information Group (acquired by Forrester Research in 2003), where he was responsible for all client acquisition marketing, event marketing, and implementation of the corporate database marketing and CRM solutions.
Bill has published articles in The Cowles Report on Database Marketing, DM News, Search Engine Land, The Business to Business Direct Marketing Report and iProspect's own Search Marketing Advisor newsletter. Additionally, Bill has been a speaker at numerous industry conferences, including: Search Engine Strategies, the Direct Marketing Association Annual Conference, the National Center for Database Marketing Conference, the National B–to–B Database Marketing Conference, and the New England Direct Marketing Association Conference. He has served as a contest judge for the National Center for Database Marketing Excellence Awards and the ad:tech Limelight Awards.
iMedia Brand Summit