Teresa Caro leads Social Marketing for Engauge. At Engauge, we believe social marketing is the connective tissue of marketing — the common link that creates a real-time, interactive connection between brand and consumer.
During her tenure at Razorfish, Teresa has created digital marketing, relationship marketing, and social CRM strategies across multiple industries including retail/ecommerce, finance, telecommunications, and CPG.
With almost 20 years of strategic marketing experience in the digital and traditional space, Teresa began her career on the client side and then decided to hang her own shingle. During this time, Teresa provided expertise to both B2C and B2B organizations, built ecommerce roadmaps, planned and implemented comprehensive email communication plans, optimized SEO/SEM programs, and aligned sales and marketing organizations to improve lead generation, qualification, and nurturing.
Teresa is a past-president of the Atlanta Interactive Marketing Association (AiMA), has spoken and moderated at conferences such as Ad:Tech and Loyalty 360, and provided significant input to business intelligence expert and author Guy R. Powell, to finalize his book, “Return on Marketing Investment.”. She holds a Bachelor of Science in Business Administration from Villanova University and an MBA from Georgia State University. Teresa lives in Atlanta with her husband and daughter.
Keeping Up with the Consumer: The Impending Era of SoLoMo