Laston Charriez is SVP of marketing for the Americas region at Western Union. In this role, Charriez leads all marketing activities for the company in the Americas and also has profit and loss responsibility in the U.S. He joined Western Union in November 2011. Prior to joining Western Union, Charriez was VP of insights and innovation at Sara Lee North America. In that role, he oversaw consumer insights, analytics, and platform innovation, and managed a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics, and developing the next innovation platforms across all Sara Lee brands. Before these roles at Western Union and Sara Lee, Charriez worked at Procter & Gamble for more than 20 years.

Charriez was born in the Dominican Republic. He has a bachelor's degree in marketing, cum laude, and a master's degree in business administration, both from Purdue University.

 

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