The combination of Tim’s experience and proactive approach to media makes him a natural leader in the space. At Tribal DDB, as Chief Media Officer, he launched Tribal Connections, a global interactive CRM and strategy group. Before Joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), heading up business development. Tim has been involved with business development since 1985, assisting various team leaders at different firms. He took over as a senior business development person at SFM Media in 1996 and has contributed significantly in this area, with every firm since then. He is on the advisory boards of several companies, including Silicon Alley Reporter, Emerging Interest and Atlas DMT. He’s also served on several AAAA Committees over the years, most recently on the ITV and Interactive Media Committees. McHale is currently co-chairing an iMedia Connections industry committee on the role of Reach/Frequency and GRPs in online media and cross-media promotion, in association with the IAB and the ARF. In 2002, McHale was designated an IAB Fellow, based on his contributions to the interactive media business.
He currently writes weekly columns for Mediapost.com and for iMedia Communications and has contributed many articles over the years on business development and media issues in such publications as Adweek Online, Brandweek, Inside Media, ClickZ, and Media Life Magazine among others, where most recently he interviewed Mr. Stuart Elliott, Advertising Columnist of The New York Times. McHale is widely quoted and has provided insight on the advertising business for such publications as The Wall Street Journal, The New York Times, The Weekly Standard, Adweek and Advertising Age. Tim’s editorial contributions are designed in part to help spark interest among the marketing community for business development purposes. He is an alumnus of Baruch College in New York and was profiled in their 25th Anniversary publication for his work in the advertising business. He has been co-teaching a course titled “All About Advertising” at the New School for Social Research in Greenwich Village since 1997, with Kurt Brokaw, a friend and fellow advertising veteran. McHale lives with his wife, Wendy (a senior publishing executive with Conde Nast) and their two daughters in New Jersey.
Summits Attended
iMedia Brand Summit
iMedia Brand Summit
iMedia Other Summit
iMedia Summit
iMedia Brand Summit
iMedia Brand Summit Fall
iMedia Other Summit
iMedia Fall Summit
iMedia Other Summit
iMedia Summit Spring
iMedia Other Summit
iMedia Summit Fall