Michelle Ashby is the founder and CEO of Tipping Point Communications, a Western New York marketing firm that specializes in strategic planning, media planning and buying, digital marketing, public relations, inbound marketing, and research. With locations in Buffalo and Rochester, Tipping Point is committed to helping clients grow their business through smart, cost effective marketing techniques. Michelle is a visionary leader with a unique blend of business development, account management, online PR and operational skills. She is ranked in the Top 10% of all social media users and is committed to the positive development of our community. Michelle serves on the board of directors for Willow Domestic Violence Center and St. Ann's Home. In 2015, she was a finalist for the "W Award" and named Business Person of the Year for companies under 50 people by Rochester's Small Business Council in 2014. In September 2015, Tipping Point Communications was named one of four finalists for the RABEF "Ethie Award." Specialties: Media Strategy, Media Planning & Buying, Business Development, Strategic Partnerships, Public Relations, Social Media Strategy, Traditional Media, Online Media, Focus Groups

Summits Attended

iMedia Agency Summit

From Agent to Ally: The Modern Agency's Survival Guide

iMedia Other Summit

Digital Marketing to Moms

iMedia Other Summit

Innovative Marketing to Moms

iMedia Agency Summit

Strategic Digital Insights and Networking for the Agency Executive & Partner