Brian Hovis has been on board with Experian Consumer Services for less than a year. But already he's moving the needle at this digital giant. As VP of digital marketing and acquisition, Hovis is responsible for the direction of activities across all channels of the digital marketing and acquisition team. He is tasked with developing an environment, with both internal and external stakeholders, that fosters continual breakthroughs.
"Credit goes to my direct team, peers, and leadership team for rapidly partnering to foster an innovation-focused culture," he says. "It persists across redefining how we bring our core valuable ECS brands to market and how consumers can engage with our products across channels and touchpoints, which will debut for personal finance peak season of calendar Q1."
Prior to joining Experian, Hovis was senior manager of digital marketing and integrated media at Intuit, where he managed one of the largest digital media programs in the U.S. He is a proven marketing leader who has driven large-scale national campaigns that have been fully integrated across consumer touchpoints and marketing channels.
Hovis also previously managed digital marketing for Sony Electronics. He is an active digital media industry thought leader who has spoken at ad:tech and iMedia conferences and participated on multiple leading publisher advisory boards.
You can follow Hovis at @brianhovis.
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