Lisa Archambault is a leading marketing and media professional based in Las Vegas, spanning over 15 years of digital experience with well-known brands in hospitality, entertainment and technology. Lisa began her digital career at Genealogy.com in the San Francisco bay area, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002, she oversaw the display channel for Vegas.com. Lisa more recently headed the digital media strategy for Zappos.com where she and her team were responsible for all digital marketing and advertising strategy across web and mobile devices. Currently Lisa is the Senior Director of Global Advertising for Caesars Entertainment, Enterprise Marketing, where she oversees global efforts for digital and traditional advertising (Search/Social/SEO/Affiliate/Mobile/Video, and Print/OOH/TV/Radio).
With a strong passion for bottom-line contribution marketing, her and her teams focus covers the entire purchase funnel – from upper-funnel brand awareness, through mid-funnel prospecting, to lower funnel retargeting, loyalty, and retention.