Lisa Archambault is a leading marketing and media professional based in Las Vegas, spanning over 15 years of digital experience with well-known brands in hospitality, entertainment and technology.  Lisa began her digital career at Genealogy.com in the San Francisco bay area, where she was responsible for content development and performance marketing. Upon moving to Las Vegas in early 2002, she oversaw the display channel for Vegas.com . Lisa more recently headed the digital media strategy for  Zappos.com  where she and her team were responsible for all digital marketing and advertising strategy across web and mobile devices.  Currently Lisa is the Senior Director of Global Advertising for Caesars Entertainment, Enterprise Marketing, where she oversees global efforts for digital and traditional advertising (Search/Social/SEO/Affiliate/Mobile/Video, and Print/OOH/TV/Radio).
 
With a strong passion for bottom-line contribution marketing, her and her teams focus covers the entire purchase funnel – from upper-funnel brand awareness, through mid-funnel prospecting, to lower funnel retargeting, loyalty, and retention.

 

Summits Attended

iMedia Brand Summit

Partnerships: The Latest Renaissance in Marketing

iMedia Brand Summit

How to Evolve with Today's Consumer

iMedia Commerce Summit

The Future of Shopping in a Cross-Channel World

iMedia Brand Summit

Delighting Customers at Every Touchpoint

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Brand Summit

The New Influencers: How Digital Teams are Shaping Brand Marketing

iMedia Breakthrough Summit

Breakthrough '06: Connect with the Digital Consumer

iMedia Brand Summit

Bonita Springs, Florida

iMedia Brand Summit

iMedia Brand Summit