Mike Bologna, is the President at MODI Media – GroupM’s recently launched Advance Television business unit.
MODI specializes in the strategy, implementation and analysis of multiple Advanced Television disciplines including Addressable TV, Hyper-local TV, Interactive TV and Digital Distribution.
Prior to MODI, Bologna was Managing Partner Director of Emerging Communications at GroupM. His primary role was to assist in the development of marketing and advertising applications for GroupM clients on advanced television digital platforms. Mike has managed key initiatives across a variety of GroupM advertisers.
Bologna has been featured on Television Week’s Hot List as one of the top 10 players, age 35 or younger, who are making a mark on the industry. He currently serves on multiple industry committees and advisory boards related to the future and evolution of television.
Bologna has been with GroupM for over 16 years and currently lives in Stamford, CT.
Navigating Content & Creativity in a Programmatic World
TV Everywhere: The New Video Era
Video Everywhere: TV Marketing Amplified!
Proof of Digital Ad Success
Actionable Marketing Strategies for Emerging Digital Platforms