Digital media & marketing executive with over 15 years of strategic, integrated planning and account management experience (B2C & B2B). Accomplished leader with a deep background in managing and mentoring complex internal and external teams, while driving clients' business across large-scale, brand diverse portfolios. Seasoned digital strategist with over 13 years of experience working across the full digital ecosystem, in client and market facing roles, demonstrating remarkable ability to drive campaign ROI on a consistent basis. 
Core Competencies:
Digital Strategy/Digital Investment/Digital Activation
SEM/SEO/Video/Display/Social/Mobile/Programmatic: Strategy/Planning/Buying
• Digital Testing Methodologies & Data Analysis/Audience Building/Segmentation/Targeting
Traditional Media Planning & Buying: TV/Radio/OOH/Digital OOH/Print–National and Local
Cross Platform Marketing/Direct Response Marketing - Performance Digital/DRTV/Radio 
Marketing Subscription Services/Customer Acquisition & Retention/CRM
Brand Management/Product Marketing/New Product Launches 
Partner Alliances/Vendor-Client Relations/Team Building/Budget Management
Category Experience: 
* Entertainment * CPG * QSR * Retail * Finance * Sports * Education
* Gaming * Technology * e-Commerce * Teen Marketing *Travel/Luxury * Automotive

Summits Attended

iMedia Other Summit

Exploring the Current and Future State of Interactive Marketing in Financial Services

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Other Summit

Financial Marketing Summit

iMedia Agency Summit

Collaborate or Die!

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Life on the Edge

iMedia Agency Summit

Engagement is the New Reach

iMedia Brand Summit

iMedia Brand Summit