Chris Cox is responsible for providing strategic thought leadership and directing all consumer-facing paid and owned digital marketing affairs at The Hershey Company, an iconic global chocolate manufacturer headquartered in Hershey, Pa. He acts as an internal consultant and subject matter expert, serving as a liaison to all brand groups and other departments in order to build capability and provide strategic guidance and training on the digital space. He also heads up a team of cross-disciplinary experts tasked with providing best-in-class digital practices in order to drive growth and loyalty to a full portfolio of chocolate, sweets, and refreshment brands. Cox acts as digital marketing liaison to all Hershey strategic global geographies, including Canada, Mexico, China, Brazil, India, Korea, and more, including global website development and digital media testing.

 

 

Prior to his post at The Hershey Company, Cox served as SVP, director of client services at G2 interactive, assisting clients including The Campbell Soup Company, Ventura Foods, SunGard, ING DIRECT, Caron Treatment Centers, and Merck. Cox also provided strategic marketing and branding services as group account director at Bailey Brand Consulting for clients including Just Born, Inc., Heinz Foods, New World Pasta, Robert Bosch Tool Corporation, Johnson & Johnson/Merck Consumer Pharmaceuticals, and McDonald's Corporation.

Summits Attended

iMedia Brand Summit

Partnerships: The Latest Renaissance in Marketing

iMedia Brand Summit

How to Evolve with Today's Consumer

iMedia Brand Summit

Delighting Customers at Every Touchpoint

iMedia Brand Summit

Marketing in an Always-On World

iMedia Other Summit

TV, Video & Social

iMedia Brand Summit

Marketing to the New Consumer

iMedia Brand Summit

Brands as Content Creators

iMedia Other Summit

TV Everywhere: The New Video Era

iMedia Brand Summit

The Moments of Truth

iMedia Brand Summit

Customers For Life: Creating Brand Loyalty

iMedia Other Summit

Digital Marketing to Moms

iMedia Brand Summit

Iconic Branding

iMedia Brand Summit

Digital Marketing at Scale: Going Big in 2012

iMedia Other Summit

Innovative Marketing to Moms

iMedia Breakthrough Summit

Engaging Customers with Authority

iMedia Brand Summit

Build Stronger Digital Strategies

iMedia Breakthrough Summit

Where the Future of Media and Advertising Intersects