Nikki's combined experiences at a global ad agency, premium digital publisher and advertising technology company for more than a decade gives her a unique, 360 degree perspective into the nuanced dynamics of advertising, media and tech industries. Prior to founding Three Bears and partnering with WIT Strategy, Nikki ran marketing at Operative Media, a leading SaaS enterprise company for digital media publishers. At Operative, Nikki managed a multi-million dollar marketing P&L, overseeing the company's global go-to-market strategy and thought leadership as it grew to more than 300 employees. Prior to Operative at CNET Networks and Grey San Francisco, she managed and executed campaigns for strategic tech brands such as Verizon, Sprint and SanDisk.

Nikki earned a BS in Cognitive Neuroscience at Brown University and lives in New York.