I'm a Founder and Technology Director at Traction. For the past decade and a half I've been mixing 2 parts goals, 1 part requirements, and 3 parts design to construct functioning digital experiences for brands such as Apple, Adobe, Bank of America, California Bank & Trust, Bonny Doon Vineyards, and SalesForce.
Within the halls of Traction I'm known for building things, fixing things, breaking things, and then fixing them again. Outside of work you'll find me hosting large gatherings, watching bad SciFi, pulling creatures from the sea, and occasionally pretending to look like I know what the hell I'm doing on a stand-up paddle board.
Where the Future of Media and Advertising Intersects