Andreas Roell is the Chairman and CEO of Geary Group, a holding company providing next generation digital marketing services.
Geary Group is comprised of Geary Interactive, a full service digital marketing agency; MatrixMT, a premium SEO services company; and Geary PMG, an elite lead generation firm. Together they afford performance driven clients the perfect marketing solution. Roell co-founded Geary Interactive in 2000, which expanded into Geary Group in 2010; Roell is responsible for the company’s long term corporate strategy. Under his leadership Geary Group has established itself as one of the nation’s largest independent digital marketing service providers.
A member of the American Advertising Federation’s (AAF) board of directors, Roell is one of the youngest AAF Silver Medal recipients for his contributions to the advertising community. Before his role on the Board of Directors, Roell served as a governor of the AAF’s Southwestern Region and as a member of the IAB’s (Interactive Advertising Bureau) online lead generation board.
Prior to Geary Group, Roell was a co-founder and chief web strategist for Prime Player, the Internet’s first portal for sports participation. Roell was responsible for the development of website strategy, including revenue stream establishment and usability configuration, as well as web initiatives and strategic partnerships with companies such as ESPN and HealthSouth.
A native of Karlsruhe, Germany, Roell was a professional soccer player in his home country before being recruited by the University of Nevada, Las Vegas (UNLV), to play for its college team, the Rebels. At UNLV, Roell received a Bachelor´s degree in international business and continued his education at the University of San Diego, receiving his Master´s in Business Administration. Roell is a frequent guest speaker at universities, conferences and trade associations, sharing his knowledge of entrepreneurial vision, marketing and interactive media to the community. Geary Interactive and Andreas Roell are routinely featured in influential publications for driving innovation and supporting the advertising industry. Media outlets include the Wall Street Journal, NBC and Fox News. Roell was named one of San Diego’s most admired CEOs and ranked as one of San Diego’s Top 40 Entrepreneurs under 40 by. He also regularly contributes to industry leading publications, such as iMedia Connection, Fast Company and DMNews. Roell is an active angel investor who functions as an advisor to early stage technology companies and actively pursues his charitable interests through active involvements in organizations like Mainly Mozart and Make-a-Wish Foundation.
Exploring the Current and Future State of Interactive Marketing in Financial Services
Actionable Marketing Strategies for Emerging Digital Platforms
Connecting the Marketing Community
Life on the Edge
Breakthrough '06: Connect with the Digital Consumer
iMedia Brand Summit